Impactive

Impactive is a B2B SaaS provider for advocacy, nonprofit, and political organizations seeking to fundraise, expand, and engage supporters.

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In 2021, Impactive sought to expand its marketing operations to capitalize on its successful growth from the previous year. Still in growth mode, the team needed a marketing generalist with impeccable writing skills, an analytical mind, and the ability to roll their hands up and manage multiple channels.

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For over two years, I worked with Impactive to build a successful marketing pipeline that worked within and around sales outbound efforts and generated over $1 million in marketing-led total contract value in 2022. 

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Impactive's SaaS offerings also meant I worked closely with the Product and Leadership teams. During my time with Impactive, I refined product messaging and positioning for 8+ solution offerings with insights from market research, competitive analyses, and demo calls. By the end of my time with the company, I had led product marketing launches for six major releases.

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Other highlights of my time with Impactive include:

• Website Management & Analytics: Designing and building over 12 web and landing pages using Figma and Webflow; plus, managing and updating Impactive’s marketing site (impactive.io) regularly.‍
• Search Engine Optimization: Lifting 10+ high-value search keywords to the first five search result positions and increasing the average site ranking by 25% with over 50+ keyword-optimized blog posts.‍
• Digital Advertising: Strategizing and executing paid social and search campaigns on LinkedIn and Google Ads with quarterly budgets of $3,000 to $6,000.
• ‍Sales Enablement: Creating a full library of sales decks, one-pagers, and other sales collateral, using insights gathered from sales calls and client product use to enhance sales messaging.
• Email Marketing: Produced outbound marketing campaigns for 3,000+ subscribers, including automated flows (welcome and onboarding drip campaigns) and email broadcasts (product announcements and monthly newsletters).